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Out-of-home advertising · Washington, DC

Outdoor Advertising in Washington, DC

Put your brand on the taxis, buses and street-level screens that move through the District every day. Pure Advertising plans, produces and launches your campaign, with one team from first call to final day.

Get a DC campaign quote →See our DC work
Digital taxi top ad for the MLB All-Star 5K in Washington, DC
Digital taxi topsMLB All-Star 5K · Washington, DC
2016Serving clients since
MBECertified minority business
MinutesFrom DC in National Harbor
3Formats: taxi, bus, digital
Why Pure Advertising

A DC outdoor advertising partner that answers the phone

Every weekday, workers, residents and visitors move between Capitol Hill, downtown, Navy Yard and the airports. Outdoor advertising puts your message on that route, where it can't be scrolled past or skipped.

Pure Advertising is based in National Harbor, just across the river from the District. We've run campaigns in DC for the Washington Nationals, FOX 5 and the MLB All-Star 5K. You work directly with the people running your campaign, not a call center.

Fast response

We reply to every inquiry quickly, so your campaign never waits on us.

Production handled

We prepare your artwork for every format, with fast turnaround.

One point of contact

From the quote to the last day of your campaign.

Certified MBE

Our work can count toward minority participation goals.

Formats we offer in DC

Three ways to reach DC on the move

Run one format or combine them so your message follows your audience through the day.

Washington Nationals digital taxi tops in Washington, DC
Taxi advertising in Washington, DC

Taxi Ads

Taxis cover downtown, the airports and the neighborhoods in between. Choose digital taxi tops, in-taxi TV, digital trunks or full wraps. Digital tops can change messages by time of day.

Get a DC taxi ad quote →
Commuter bus with a side ad
Commuter bus advertising

Bus Advertising

Commuter buses carry your message past drivers, riders and pedestrians across the region. Choose Kings, King Kongs, back wraps or full wraps.

Get a bus ad quote →
i-Frame digital poster
Digital signage

i-Frame Posters

A 43-inch commercial-grade screen in a sleek A-frame stand for lobbies, storefronts and events across DC. Update it from your phone; it runs 12+ hours on battery.

See the i-Frame →
Where we place ads in DC

Built around how DC moves

We plan placements around where your audience actually spends the day. We also serve Prince George's County, Montgomery County and Northern Virginia, so a DC campaign can extend across the region.

Plan a DC campaign →
Downtown & K StreetOffice workers, lobbyists and business decision-makers
Capitol HillFederal staff, visitors and policy influencers
Navy YardGame days, events and new residential growth
Georgetown & the WharfShoppers, diners and weekend crowds
Reagan National routesBusiness travelers arriving and leaving
Neighborhood corridorsU Street, H Street, Columbia Heights and more
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© 2016 by PURE ADVERTISING, LLC.

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Proof

Campaigns we've run in and around DC

Taxi, bus and wrap campaigns for sports teams, broadcasters, events and lotteries across the region.

Digital taxi topsWashington Nationals"Play Ball" day and night across the District
FOX 5 Dr. Oz show launch taxi wrap
Taxi wrapFOX 5Dr. Oz show launch
MLB All-Star 5K digital taxi top in Washington, DC
Digital taxi topMLB All-Star 5KEvent promotion on DC streets
Maryland Lottery Pac-Man commuter bus ad
Commuter busMaryland LotteryPac-Man, Jurassic Park and Fast Play
Virginia Lottery digital taxi top
Digital taxi topVirginia LotteryLottery promotion across the region

A certified minority business partnerPure Advertising is a certified Minority Business Enterprise through the Maryland Department of Transportation. Prime contractors and agencies can count our work toward MBE participation goals. We support Maryland Lottery bus campaigns as an MBE subcontractor, and we're proud members of the NMSDC and the American Advertising Federation.

How it works

From first call to live in DC

One team handles the plan, the artwork, the installation and the follow-through.

01

Plan

Tell us your audience, neighborhoods and budget. We recommend the right formats and send a clear quote.

02

Produce

We prepare your artwork to spec for every format, with fast turnaround.

03

Launch

We coordinate installation and scheduling, then stay with you until the campaign wraps.

DC advertising rules

DC has strict outdoor ad rules. We plan around them.

Washington, DC regulates outdoor advertising more tightly than most US cities. Ads are restricted near the National Mall, federal buildings, and monuments and memorials. That's one reason mobile formats like taxi and bus ads work so well here: they reach high-value areas where fixed billboards can't go.

We'll tell you up front what's possible for your goals and where your budget will work hardest.

FAQs

Outdoor advertising in DC: common questions

How much does outdoor advertising cost in Washington, DC?

It depends on the format, the number of vehicles or screens, and how long the campaign runs. Taxi tops and single bus panels are a practical starting point for local businesses; full wraps and multi-format campaigns suit larger launches. Tell us your budget and we'll show you what it buys.

Do you serve Washington, DC if you're based in Maryland?

Yes. Our office in National Harbor is minutes from the District, and we run campaigns across DC, Maryland and Northern Virginia.

How long does it take to launch a campaign?

Timing depends on the format and availability. Ask us for current timing when you request a quote.

Do you design the ads?

Yes. We handle creative production for every format, or we can work from your finished artwork.

Can your work count toward MBE goals?

Yes. Pure Advertising is a certified MBE through the Maryland Department of Transportation, and prime contractors can count our work toward MBE participation goals on eligible contracts.

Which format is best for my business?

Taxis are strong for downtown and airport reach. Buses deliver repeat exposure on commuter routes. i-Frame posters work at your door, in lobbies and at events. Many clients combine two.

Start a DC campaign

Ready to put your brand on DC's streets?

Tell us what you're promoting and where. We'll come back with the right formats and a clear quote. Prefer to talk? Call us directly.

301-646-4392
Pure Advertising, LLC137 National Plaza, Suite 300National Harbor, MD 20745Monday to Friday, 9am to 5pm